Shelly works as a director of research and strategy at a qualitative market research and creative agency, Fusion Hill. She started her career in marketing at a start-up in South America and her first experience with qualitative research was with women farmers in India. At Fusion Hill, she enjoys turning rich, qualitative research into key insights that help clients achieve their business goals. Shelly has a BA in Psychology and Spanish and an MBA with a concentration in Marketing from the University of Illinois at Urbana-Champaign. Key experiences in her MBA program include a yearlong project on Product Innovation in Subsistence Marketplaces, and serving as CEO of a student-run 501(c)(3). Shelly enjoys spending time with family and friends, TV binging on Netflix, or getting cozy with a book. She loves traveling and exploring new cultures, trying new and different foods, and being active outdoors.