We are reaching out to ask your opinion about a potential change we’re considering for Lacuna Loft. For those who may not know, “Lacuna” is defined as a blank space, an interval, or a gap…what we interpret as a hiatus of sorts. And “Loft” just seemed like a cool place to hang out. Our founder, Mallory, wanted Lacuna Loft to be a safe place where one could come and recover while learning to thrive. Where someone would want to stay a bit, hang out, and learn to live vibrantly during their hiatus.
While we love what this stands for, there have been challenges with the name. People often confuse “Lacuna” with the city name “Laguna” and believe that the organization is a physical place or retreat (“loft”). There is also some confusion when people search for “Lacuna Loft” online as there is a real estate company in Chicago named “Lacuna Lofts.” Issues like this add a level of complication by creating the need to correct, adjust, and explain the name, rather than focus on the support Lacuna Loft provides.
That said, we are considering a name change – a rebrand – that will reinforce our purpose and strengthen our ability to grow and support the community. We would not exist today if it was not for you and your involvement with us. Before we do anything, we want to know what you think!
Please take a few minutes to complete this survey to help us learn more about your experience with Lacuna Loft and your opinions and how we can evolve in a way that will continue to provide meaningful support to you.
Your responses are voluntary and will be confidential. Responses will not be identified by individual. All responses will be compiled together and analyzed as a group. If you would like to take the survey, please do so by August 15th.